Via Yanko Design, Johnson & Johnson and Harry Allen Design have redesigned the J&J first-aid kit to be both more grabbable and more attention-grabbing for those who frantically in search of remedies to the 4th-of-July accident or what-have-you.
Too bad Johnson & Johnson had to sue the Red Cross over that logo.
The kits also reminds us of 2005′s redesigned Target Pill bottle. Adaptive Path’s Brandon Schauer explains that bottle as the tip of a system design iceberg. The bottle isn’t just just as graphic and industrial design, but a whole system design that requires redesigning work patterns and IT along with more traditional crafts.
Though the First Aid Kit is iconic, eye-catching, and refreshingly minimal, getting the right pills into the right bodies is a dangerous, sensitive, and everyday endeavor.