Ambidextrous profiled Amanda West in our Fall 2006 Picking Things Up issue (“Creating a Healthy America, One Hamburger at a Time” by Angie Heile). At that time she was just in the planning stages for a feel good fast food restaurant experience.
Her vision has become a reality. Now it’s celebrating it’s 1st birthday! Amanda’s Feel Good Fresh Food Restaurant is in Berkeley on Shattuck Avenue serving burgers and baked french fries and apple fries.
Amanda’s Feel Good Fresh Food Restaurant in Berkeley celebrates its anniversary from noon to 8 p.m. July 25. Highlights of the daylong celebration include free food, entertainment and raffle prizes. The free bite lineup includes organic cookies, noon-2 p.m.; baked fries, 2-4 p.m.; organic apple fries, 4-6 p.m.; and freshly made sodas, 6-8 p.m. The restaurant is at 2122 Shattuck Ave., Berkeley. 510-548-2122.
It’s a result of applying design thinking to the fast food/dining experience. From the article:
West’s simple plan to feed Americans better burgers reminds designers of the compromises struck between what’s best for the people who use their products and what most people really want in their hearts: the same old junk they’re already grown to love.
Check out the full article Creating a Healthy America, One Burger at a Time here.
Ambidextrous is Stanford University’s Journal of Design.