Interview with Alessi
The McKinsey Quarterly has an interview with Alberto Alessi (requires registration), and is the third-generation Alessi to head up the (now infamous) Alessi design house. Alessi’s designs tend to be playful, clever, and punny (like the “Mandarin” Orange Juicer):

Alessi specializes in industrial design, and not necessarily a human-centered approach. That said, he talks about how the company has continued to stay creative over the past 80+ years.

Picasso: art genius…marketing genius? Something in between? Said,
July 15, 2009 @ 12:24 pm
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